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Burger King Heats Up the Track with Tony Stewart and Stewart-Haas Racing
MIAMI – Burger King Corp. announced today that the company has signed a multi-year sponsorship agreement with Tony Stewart and Stewart-Haas Racing.
As part of the sponsorship agreement, BKC has two primary paint schemes on the No. 14 Sprint Cup car which will be featured at the July 4th NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway and the September 27th race at Dover (Del.) International Speedway. The company also has a personal services agreement with Stewart that includes appearances in commercials, restaurant promotions and at BKC sponsored events.
“I’m extremely happy to welcome Burger King Corp. to the team and really proud to be associated with such a great brand,” said Tony Stewart. “This demonstrates another important step in getting Stewart-Haas Racing ready for the season. I am a huge fan of BURGER KING(r) restaurants, especially of the WHOPPER(r) Sandwich, and even received my own customized BK(r) Crown Card!”
BKC will leverage the sponsorship both on and off the track, through comprehensive national marketing programs and promotions.
“This sponsorship with Tony provides the perfect scenario to get back into NASCAR. His passion, both on and off the track, resonates very well with our core BURGER KING(r) customers,” said Russ Klein, president, global marketing, strategy and innovation. “We’ve long understood the power of NASCAR, and its millions of fans, and are looking forward to an exciting season.”
Additionally, BKC will be the exclusive quick service restaurant sponsor of Eldora Speedway in 2009, giving the company the chance to speak to fans on a grassroots level. Activation surrounding this sponsorship will include BURGER KING(r) signage at the track, hospitality and other on-site activities.
BK Press Release
Filed under: Stewart-Haas Racing, Tony Stewart · Tags: Burger King, Eldora Speedway
Funny. Tony was a bit husky and had Subway as a sponsor last year. Now he looks like he shed a few pounds and has BK as a sponsor. Good for him and the team. The clock is ticking……boogity boogity boogity——let’s go racing!!!
Tony doesn’t need to gain any weight, but I am glad Burger-King is on board!
O boy!!! Just what the team needed. Food for the boys on the team. Way to go Tony and the whole number 14 & 39 teams. Good luck Tony and Ryan!!!
I want Tony Stewart kid meal toys!
good luck tony and ryan
Hi Tony and all the best to you and ryan this season…i will be in louden in sept to see you love you no matter who you drive for …susan
Tony you may not be the burger king but you sure are the raceing king good luck to you and Ryan in 09 let the smoke fly
I can’t wait to see the TV commercials. Maybe the Burger King will be doing a victory burnout in the #14. Hilarious! Or maybe even flame broil a Whopper in the engine shop. I love Burger King! Go Smoke!!! \,,/\,,/
tony thank you for your autograph at NEW HAMPSHIRE motorspeedway.I am sorry i got on your free time that friday night.you looked pretty PO d when i approached you in your golf cart.IT means alot to me that you did that,it was for my daughters . YOUR THE BEST