Burger King Kicks Off Sponsorship of Tony Stewart at Dayton

MIAMI – This Saturday, Burger King will officially kick-off the company’s sponsorship of Tony Stewart and Stewart-Haas Racing at Daytona (Fla.) International Speedway with the debut of the No. 14 BURGER KING® Chevy Impala SS.

“I’m really excited to be driving the No. 14 car with the BURGER KING® paint scheme,” said Tony Stewart, who is currently leading the championship point standings in his first season as a driver/owner for Stewart-Haas Racing. “It’s the perfect mix of the great American brand BURGER KING ®, at an iconic track like Daytona on the Fourth of July weekend. If I win the race, I’ll be buying the whole team WHOPPER® sandwiches to celebrate!”

Burger King Corp. is teaming with TNT for the “Wide Open” race coverage of the Coke Zero 400 – allowing fans fewer interruptions during the race. BKC will feature two :60 ads in the lower third quadrant of the screen starring the King and Tony Stewart.

This weekend also marks the first time race fans will have the opportunity to purchase BURGER KING® branded Tony Stewart merchandise trackside, including T-shirts, hats and die cast cars. Items will be also be available online at nascar.com and at sporting good stores.

The BKC/Stewart-Haas Racing sponsorship agreement, which was announced in January of this year, includes two primary paint schemes on the No. 14 Sprint Cup car, including this weekend at Daytona and for the September 27th race at Dover (Del.) International Speedway. The company also has a personal services agreement with Stewart that includes appearances in commercials, restaurant promotions and at BKC sponsored events. BKC is also the quick service restaurant sponsor of Eldora Speedway in 2009.

“We are thrilled with the success Tony has had on the track this season and are excited to kick off our partnership with Stewart-Haas Racing,” said Russ Klein, president, global marketing, strategy and innovation. “We look forward to seeing the BURGER KING® car on the track this weekend, hopefully leading the pack.”
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